Getting Started with Pillar Pages
In creating pillar pages, you must train yourself to think about topics instead of keywords. Thinking about topics helps you choose the right keywords for your blog article, videos, podcasts, and other content.
Marketing
Is Your Web Copywriting Too “Professional?”
Your web copywriting must be easy to understand. The more complex your message, the more you sound like a yacking used car seller.
How to Get Your Customer to Participate in a Case Study
A case study can be your most potent, hard-working marketing tool.