John W. McCoy, Freelance Writer

B2B Copywriting and Marketing Content

Lead Generation

young man fly fishing

By on July 24, 2016

I’m a fly fisherman

fishing flyWhen I fish for trout, I don’t throw a net out and haul in anything that swims.

I choose a fly that matches the appearance, behavior, and color of what trout are likely to feed on at that moment.

I present it precisely in the place where the trout will be at that time of day…

…then do my best to make it act like food.

The same principle applies to lead generation

Before I write the first word, I work with you to develop a profile of your ideal buyers and how you satisfy their needs. The more we know about them, the better we can craft communications that will touch them personally.

I write for an audience of one to show each person you care about their needs. We develop persuasive content that builds trust that you can deliver on your promises — and that you will.

Then, we test, refine, and retest your message until we have a high-performing lead machine.

Let’s make it work for you.

Contact me today.

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