John W. McCoy, Freelance Writer

B2B Copywriting and Marketing Content

Posts by: mccoywritesadmin

tacky salesman

Is Your Website Too Professional?

By on July 14, 2018

Working in a retail financing operation a couple of decades ago, I got to know good salespeople in many businesses, from carpets to cars. Each of them had his or her style, but all of them knew and used the familiar techniques of leading the customer down the “road to the sale” and making a […]

Use Lead Magnets to Grow Your Pipeline

By on July 14, 2018

One of the best ways to generate leads is “lead magnets,” content so valuable to your prospects they will give you their contact information to get it. Once you establish that relationship, you can then use email and other cost-effective methods to nurture those leads. The most common lead magnets are e-books, white papers, webinars, […]

Case Study

How to Get Your Customer to Participate in a Case Study

By on July 14, 2018

People visit your website to answer two questions: Can they do the work? Can I trust them? A compelling case study is powerful sales tool because it answers both questions, and it is a gentle persuader because it doesn’t contain a sales pitch – only proof that you can deliver. It’s not about you. In a […]

Young Businessman dreaming

Exactly Where is the Next Level?

By on July 13, 2018

In my junk mail today, I found yet another hyperventilating email promising to take my business to “the next level.” I regularly scan my junk to see if something I want might be there, then just zap the rest. Today, I was curious. I wanted to know if this emailer had a clue what the […]

Giving Feedback

The Kindness of Candid Feedback

By on July 13, 2018

Articles about happiness in the workplace and employee engagement usually catch my attention. The employee engagement stats we see in among the HCM thought leaders seem to point to a lot of wasted effort, and if you know me well, you know I have a low tolerance for happy horsesh*t. It disappoints me when I […]